COO Role Definition — Systems, Scaling, and Revenue Governance The primary objective is to define a CXO-level Chief Operations Officer role focused on establishing structured systems and processes to optimize team performance and support organizational scaling. COO Core Mandate and KPIs * The role is a CXO-level position requiring a detailed definition of responsibilities. * The core KPI will be the maintenance of a base monthly revenue run rate. * This run rate will be determined cumulatively by analyzing current performance and projected growth following the hire of this senior position. Systems, Processes, and HR Planning * A major focus is the establishment of structured HR planning and organizational systems. * The COO must create and implement detailed training processes across all departments of the organization. * The role is intended to govern the growth and appraisals of existing team members through a structured system. Scaling and Manpower Management * The organization is scaling and expects a significant increase in manpower across executive, managerial, and freelance levels. * The COO is responsible for ensuring that both current and new team members function at the most optimized scale. * By delegating operational governance to the COO, Surbhi and Palak will be able to focus on high-level quality assurance of the people. Business Integration and Development * The role must be deeply aligned with the specific business model of Monkey Ads and Studios, including digital marketing, video production, lead generation, and various company IPs. * While the business development team currently handles acquisition for signature accounts and large-scale brands, the COO may be involved in these efforts. Miscellaneous * A brief side conversation occurred regarding adding cashews, almonds, and pistachios to a warm item. Action Items * Define the detailed COO role description, incorporating the macro requirements for systems, processes, and HR planning. * Analyze current performance and projections to determine the specific base monthly revenue run rate KPI for the COO.